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History

Who gave birth to the wonderful world of Look-O-Look? Check below for Look-O-Look's success story!

1969

LOOK-O-LOOK, HOW IT STARTED….
To trace the origins of the brand, we need to go back to the year 1969. This was the year when Look-O-Look launched a unique candy range that remains our trademark to this day. The most incredible types of candy were presented together in transparent bags, featuring Boink the bear.
boink de bear

1986

ZUSAMMENARBEIT MIT SOZIALEN WEKSTÄTTEN
Look-O-Look arbeitet seit 1986 auch mit Werkstätten für Menschen mit körperlichen/geistigen Behinderungen zusammen, die Arbeitsplätze für schwer in den ersten Arbeitsmarkt vermittelbare Menschen zur Verfügung stellen. Zurzeit verpacken rund 600 Mitarbeiter das Look-O-Look-Sortiment für den internationalen Markt.
social

1989

INTERNATIONAL GROWTH
In this year, Look-O-Look became part of the big confectionery manufacturer Van Melle. Look-O-Look started to grow, also internationally.
internation growth

1999

YOU WON'T BELIEVE YOUR EYES!
In this year, BOINK the bear retired and was replaced by the famous Look-O-Look logo with the cheerful eyes. To this very day, the eyes feature in the Look-O-Look logo.
YOU WON'T BELIEVE YOUR EYES!

2001

RELOCATION
Look-O-Look relocates to a brand-new, environmentally friendly building in Andelst. Everything is managed from here: the sweetest candy is packed and shipped to different countries!
relocation

2001

PERFETTI VAN MELLE
Van Melle and the Italian confectionery company Perfetti merge. The result was Perfetti Van Melle, a first-class player in the confectionery market based in 35 countries.
PERFETTI VAN MELLE

2014

SURPRISE! CANDY TO SHARE AND GIVE
The success of the Candy Pizza kicked off the introduction of a complete range of candy gifts and surprises. The Candy Pizza, the Candy Sushi and Candy Burger are a permanent feature in the range. Every year, new candy surprises are added!
SURPRISE! CANDY TO SHARE AND GIVE

2015

VEGETARIAN AND VEGAN CANDY
Back in 2015, the first Look-O-Look products were awarded the V label, the international trademark for vegetarian and vegan products. Now, more than half of the Look-O-Look hanging bags and family bags have the V label.
VEGETARIAN AND VEGAN CANDY

2019

FOR 50 YEARS, LOOK-O-LOOK HAS BEEN SHARPENING YOUR SENSES!
Look-O-Look has been in business for 50 years and is an indispensable part of the confectionery shelf. At Look-O-Look, you can return to your childhood and step into a world full of fun and wonder. You experience different taste sensations and literally stumble from one surprise to another. After 50 years, it's also time for a new look. The new world of Look-O-Look is going to sharpen your senses!
FOR 50 YEARS, LOOK-O-LOOK HAS BEEN SHARPENING YOUR SENSES!